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The Next Big Thing at York's CHOCOLATE Story

    York?s CHOCOLATE Story has launched a new activity workshop for school pupils, in which they are challenged to come up with the concept and marketing designs for their very own chocolate brand and pitch their ideas to a group. Aimed at key stage 3 pupils, the workshop provides a unique chance for school groups to get some real life practical experience, putting their business and design and technology skills to the test. In the interactive workshops, pupils explore the unique selling points, target market and packaging of some of York?s most iconic confectionary products and uncover the secret of their enduring success. These concepts are then applied to a series of practical tasks as the pupils develop their own chocolate brand. There is even the chance to get hands on and have a go at making chocolate truffles, which they will be able to take away along with their very own branded chocolate box. Kirsty Archer-Thompson, from York?s CHOCOLATE Story commented: ?Some of the most world?s most well-known chocolate brands were developed in York and some of the most recognisable advertising and marketing strategies developed alongside them. This new workshop provides pupils with a fantastic chance to learn more about these brands, get some practical experience and test their skills and knowledge outside the classroom.? Lasting between 45minutes and an hour, York?s CHOCOLATE Story offers a range of unique educational workshops, complementing the attractions guided tour and providing schools with the perfect inspiring educational day out. York?s CHOCOLATE Story, located in the heart of York, provides an entertaining and informative guided tour through the history of York?s most famous chocolate-making families and their finest creations.
    Visitors can discover chocolate?s origins, how to make it, how to taste it like an expert and even the sustainable future of chocolate. There?s lots for school groups to see and do, including live chocolate-making demonstration from skilled chocolatiers in the Chocolate Kitchen and a host of fascinating chocolate artefacts. York is the UK's home of chocolate,?while other northern centres made their wealth from wool, cotton and steel, York went its own sweet way and built a city from chocolate. This great tradition continues to this day, where all over the city there are echoes of York's chocolate past. To book or find out more information call 0845 070 6255, email groups@continuum-group.com or visit www.yorkschocolatestory.com