New Rugby Museum Opens at Twickenham

Written by: Elmtree Press

A completely new World Rugby Museum has been opened at Twickenham with over 38,000 exhibits in cutting edge interactive displays for group visitors to explore.

Flexible start times are now available for both group travel organisers and educational visits to the museum, now housed in the South Stand at Twickenham Stadium.

The World Rugby Museum is the definitive home for everything and anything about rugby. Featuring more than three times as many objects, the new museum will display memorabilia from around the world and from all eras, making it a must visit for all rugby fans. The move has also been made in time for the 2018 NatWest 6 Nations.

The new location presented an opportunity for the museum to improve its content and modernise its interpretive methods, says museum curator, Phil McGowan.

“The cutting edge new museum is bigger, better, brighter and more interactive than ever before and will offer groups and educational visitors exciting hands-on interactive exhibits plus events and education and research facilities,” he added.

“It houses the world’s most prestigious collection of rugby memorabilia. This includes commentary, film and match-footage from the most iconic moments, memorable tours and greatest players in the history of what is the world’s most dramatic team sport”.

The museum began life as the ‘Museum of Rugby’ in 1996 before rebranding as the ‘World Rugby Museum’ in 2008. The new museum has been designed in partnership with Mather & Co.

Its collection - that includes the RFU and Harry Langton rugby collections - has increased significantly since 1996, and the move represents an opportunity to become more object focused and better tell the true story of rugby from around the world. Its interactive galleries will encourage participation at all levels of the game and give younger visitors the opportunity to find out ‘What Kind of Rugby Player’ they are.

The new gallery will feature more than three times as many objects as it did in its previous East Stand location, covering iconic teams, such as the 1924 New Zealand side, the 1900s Wales teams, the 1971 and 1974 British & Irish Lions sides, as well as the 2003 England team.

The World Rugby Museum can be visited as part of a combined stadium tour and museum package or as a standalone attraction.  April 2018 sees new public tour times with additional tours on weekends and school holidays going forwards.

Check out the new museum website at, like the World Rugby Museum on Facebook and follow on Twitter